Brazilian Content kicks off the 2024-2025 biennium at Mifa

Brazilian Content kicks off the 2024-2025 biennium in partnership with ApexBrasil and Spcine at Mifa – Annecy International Animation Film Market

The program’s delegation in Annecy includes 22 independent production companies and 29 representatives from all five regions of Brazil

This year’s edition of Mifa has begun! From 11th to 14th June, the Annecy International Animation Film Market, one of the world’s most renowned events for the genre, will once again gather global animation’s richness and productivity in Annecy, France, with creative and executive delegates from over 90 territories in all seven continents coming together for four days of industry activities dedicated to works, professionals, and talents.

Mifa is the first event on the Brazilian Content (BrC) calendar for the 2024 – 2025 biennium. The export program, promoted by Brasil Audiovisual Independente (BRAVI) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), is in Annecy with a delegation of 22 companies and 29 professionals from all five regions of Brazil. This year’s agenda includes Meet & Greet sessions with the delegations of Argentina, Chile, Spain, and South Africa; the Latin Happy Hour, held annually at Mifa in collaboration with key institutions of the animation and audiovisual industries across Latin America; and the São Paulo Animation Showcase, promoted by BrC in partnership with Spcine, with seven companies from the city of São Paulo presenting an overview of their portfolio and highlights for this year’s Mifa.

The Brazilian Content delegation at Mifa 2024 includes 44 Toons, Alopra, Animaking, Apiário Estúdio Criativo, Baloo Filmes, Birdo, Carnaval Filmes, Chatrone, Circo Onírico Filmes, Combo Studio, Copa Studio, Fraiha Produções, Loberoso Studio, Mar Filmes, Muiraquitã Filmes, Oz Produtora, Spirit Animation, Split Studio, Studio Z, Tocantins Filmes, Tortuga Studios, and Tropical Entretenimento.

Brazilian Content’s goals at Mifa are:

• To reestablish the Brazilian presence at the event, in contact with partner institutions from various territories around the globe, focusing on those that have established co-production agreements with Brazil;
• To foster the internationalisation of animation production companies and studios from all five regions of Brazil, with a special focus on those attending Mifa for the first time in 2024;
• To promote the Brazilian animation industry in media outlets distributing print and digital editions to the market’s delegates, buyers, and attendees;
• To generate business opportunities for companies in the BrC delegation by promoting networking sessions in partnership with key institutions of the animation industries from target markets, as well state and local government bodies and agencies from Brazil. 

The Brazilian Content team present in Annecy includes the program’s executive manager Lucas Soussumi and international coordinator Ana Key Kapaz, with local support from consultant and creative producer Chrystel Poncet, and Ariane Gantou-de Maistre.

BRAZILIAN CONTENT AND APEXBRASIL | BIENNIUM 2024 – 2025

Brazilian Content has activities scheduled at key audiovisual markets in Brazil and abroad starting in June 2024 with Rio2C, Annecy Festival’s Mifa, and Sunny Side of the Doc. The partnership with ApexBrasil for the expansion of the program’s operations for the 2024 – 2025 biennium will offer special conditions for companies outside the states of Rio de Janeiro and São Paulo, in addition to fostering new export matrices for the internationalisation of companies that do not yet operate in the global market through training programs.

What Brazilian Content will offer:

• Discounts of 50% to 70% on accreditations for events in the BrC calendar;
• Booths for meetings, content display, and networking activities, hosted full-time by bilingual professionals;
• Print and digital catalogues presenting the attending companies, delegates, and projects;
• Networking activities, including Meet & Greet, Matchmaking, and Business Rounds sessions, with a special focus on the program’s target markets;
• On-site support from the Brazilian Content team;
• Strategic missions to South Africa and China in 2025;
• Invitation to international buyers and investors to attend market events in Brazil, offering exclusive one-to-one meetings with BrC companies;
• Generation of new export matrices through the Brazilian Content Exchange training program;
• Specialised market intelligence and reports focusing on the program and its participating companies’ goals and target territories.

About Brazilian Content 

Brazilian Content is a program that fosters exports and promotes the Brazilian audiovisual industry around the world. Created in 2004 by BRAVI in partnership with ApexBrasil and the Audiovisual Secretariat – SAv, the program aims to internationalise companies and Brazilian audiovisual productions and services, fostering and assisting in business agendas, whether in co-productions or licensing, promoting exports and attracting international investments. Currently, more than 100 companies participate in the program, which over the last ten years has generated over US$ 279 million in revenues for Brazilian companies supported by Brazilian Content. For more information, please contact us at international@braziliancontent.com or visit braziliancontent.com. 

About Brasil Audiovisual Independente (BRAVI)

BRAVI brings together independent audiovisual production companies throughout Brazil, with more than 660 members in 21 states in all five regions of the country. Founded in 1999, the association works hard to develop the Brazilian audiovisual market, and represents the sector in various public and private debate forums. With a professional structure and recognized national representation, BRAVI also actively participates in the development, updating, and establishment of audiovisual market regulations, encouraging production and new business models, in addition to offering specialised training to independent producers. Through relevant institutional partnerships, it also supports the participation of Brazilian businesspeople in the global audiovisual market. To learn more please visit bravi.tv. 

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. To learn more please visit apexbrasil.com.br.